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  • Monica Adwani

Why You Should Utilize VAs to Leverage Marketing Initiatives?

Since this is still a fairly new concept, most of the individuals training to be Virtual Assistants are from the generation of marketing and social media wherein, they are not only the target market for all such endeavors but are also the ones who have made it flourish at such a rapid pace. Millennials and Generation Z were born into an age where social media and digital technology have been integrated into nearly all aspects of their lives. This means that Social media marketing is the best way of marketing a product or company in today’s world.​


There are many advantages of having VAs within these generations:

  • The promotion is on a broader scale, and the feedback is also quite quick.

  • The millennial generation has the most robust purchasing and marketing prowess.

  • They are the most vivid users of social media, and their networking is active.

  • They keep up with the latest trend and are setting new benchmarks on buying habits.

Through these means, VAs are changing the marketing game at its very core by fundamentally changing the arbitrary ways through which things were done before and bringing about an era of transformation that can foster an environment of growth and prosperity for any business that partakes in this initiative.


Time is the rarest commodity of all and as such is the hardest to come by therefore the one thing business owners struggle with the most is the ability to manage their time in the most proficient manner, thus entering VAs who can make this process a little more doable for you by taking a few things off your plate which in turn will help you prioritize the tasks and goals that are most essential to your company. While they manage your marketing through social media and online platforms you have the room to focus on obtaining leads and converting potential consumers as well as recruiting great talents which will in turn aid your company to achieve its full potential.

  • VAs help teams reduce their workload, saving you time and frustration.

  • VAs allows you to have more time to focus on the business functions that drive your revenue, rather than wasting your time on routine/technical tasks.

  • VAs can be both cost-effective and efficient; these services will cost far less than hiring part or full-time employees.

  • Among other things (e.g., insurance, payroll), VAs operate with their own tools and out of their own space, and with resources provided by their employer - not you!

In these rapidly changing times, we must be aware of all matters that are prevalent in this day and age which is why companies are adapting and shifting to hiring tailor-made services and individuals that are essential in making the digital market grow. VAs are trained and capable of handling any and all tasks required by their employers, providing the best possible customer care, and since they have been extensively trained with all the resources required. They work to the best of their abilities including learning and executing the marketing initiatives necessary to help their employer’s company flourish by making their social media more vibrant and appealing which in turn draws the attention of potential clients towards the business and gives it an edge in comparison to its competitors.



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